Our Story – A Taste of Tradition, Once a Year

A Family Tradition, Passed Down Through Generations

At Yang Yang, Chinese New Year is more than just a festive season. It’s a cherished family tradition that brings us together, year after year, to share the flavours we grew up with. Yang Yang is a homegrown Singapore family business specialising in traditional Chinese New Year cookies, pastries and festive goodies. Our story is rooted in the Yeo family’s treasured recipes, lovingly passed down through generations for more than 50 years.

At the heart of our kitchen is our very own Auntie Yeo, who oversees the baking of our cookies and cakes, ensuring that the familiar flavours and quality we hold dear continue to be enjoyed by families across Singapore.

Once a Year, Made with Love

Unlike year-round bakeries, Yang Yang opens its online retail store only once a year, during the Chinese New Year season.

It’s a special time when our family comes together to keep our traditions alive, preparing the festive goodies that have become part of so many families’ New Year celebrations. From our signature bite-sized pineapple tarts, with their buttery pastry and sweet-tangy filling, to our green pea cookies, almond cookies, kueh lapis and other traditional favourites, every treat carries a little of our family’s history.

While our online retail store opens only during Chinese New Year, we continue our baking activities throughout the year, supplying cookies and pastries to hotels, bakeries and other brands through OEM arrangements.

Traditional Flavours, Recognised and Loved

Over the years, Yang Yang’s traditional Chinese New Year goodies have found their way into homes across Singapore, earning the affection of customers who return for their festive favourites.

We were especially delighted when Yang Yang’s pineapple tarts were featured in The Straits Times’ “Top 10 Pineapple Tarts to Try This Chinese New Year” in January 2023. This recognition means a great deal to our family. It is a wonderful encouragement to continue preserving the recipes, flavours and baking traditions that have been passed down through the generations. Read The Straits Times feature here

Keeping Family Traditions Alive

For us, Yang Yang has never been just about selling cookies. It’s about preserving a part of our family’s heritage, creating memories, and bringing a little joy to the people who welcome our goodies into their homes.

Whether you’re buying your favourite pineapple tarts for the family, sharing traditional cookies with visiting friends, or looking for thoughtful Chinese New Year gifts, we hope that Yang Yang will continue to be part of your festive celebrations.

Thank you for supporting our little family tradition, year after year.

Yang Yang – A Taste of Tradition, Once a Year.

我们的故事 — 一年一度，传承家的味道

世代相传的家族传统

对 Yang Yang 而言，农历新年不仅仅是一个喜庆的节日，更是我们家族珍惜并代代相传的美好传统。每逢新春佳节，一家人再次齐聚一堂，把从小熟悉的传统滋味带给大家。

Yang Yang 是新加坡本土的家族企业，专门制作各式传统新春年饼、糕点及节庆美食。我们的故事，始于叶氏家族世代珍藏的传统食谱。这些传承超过50年的食谱，承载着一家人的回忆、心意，以及对传统味道的坚持。

在我们的烘焙厨房里，家族的杨阿姨（Auntie Yeo）一直用心监督各式饼干与糕点的制作，确保这些熟悉的传统风味与品质，能够继续陪伴新加坡的家庭欢庆农历新年。

一年一度，用爱制作

与全年营业的饼店不同，Yang Yang 每年只在农历新年期间开放网上零售。

这一年一度的年饼季节，对我们一家人而言格外特别。大家齐心协力，延续家族的传统，把充满回忆的传统年饼带到更多家庭的新春团圆桌上。

从招牌一口黄梨酥，到青豆饼、杏仁饼、千层糕，以及其他深受喜爱的传统年饼，每一款糕点都蕴含着我们家族多年来珍惜的味道。

我们的黄梨酥以香酥松化的奶油饼皮，包裹酸甜适中的黄梨馅，一口咬下，满满都是熟悉的年味。

虽然 Yang Yang 每年只在农历新年期间开放网上零售，但在其他月份，我们仍持续制作糕点，并为酒店、饼店及其他品牌提供代工生产（OEM）服务。

传统好味道，深受肯定与喜爱

多年来，Yang Yang 的传统新春年饼走进了新加坡许多家庭，也获得不少顾客的支持与喜爱。许多老顾客每逢农历新年，都会再次回来寻找他们熟悉的年饼滋味。

特别令我们感到欣慰的是，Yang Yang 的黄梨酥曾于2023年1月入选《海峡时报》“农历新年十大值得品尝的黄梨酥”推荐名单。

这份肯定，对我们一家人而言意义非凡。不仅是对传统口味的认可，更鼓励我们继续用心传承家族多年来珍藏的食谱与烘焙手艺。这里阅读《海峡时报》报道

让家的味道，代代相传

对我们而言，Yang Yang 从来不只是一门售卖年饼的生意。

它承载着家族的回忆，是一份值得珍惜的传承，也寄托着我们希望与更多人分享传统好滋味的心意。

无论您是为家人选购喜爱的黄梨酥、准备招待亲友的传统年饼，还是寻找一份充满心意的新春礼品，我们都希望 Yang Yang 能继续陪伴您与家人，度过一年又一年温馨欢乐的新春佳节。

感谢您多年来的支持，让我们能够继续守护这份珍贵的家族传统。

Yang Yang – 一年一度，传承家的味道。

Top 3 reasons why you should pick Yang Yang:

Tested, proven, authentic:

Made from family recipes passed down for more than 60 years, each pastry has come a long way. To ensure that you get an authentic, traditional goodness and taste.

Good on the inside, and outside too:

The best of both worlds! The attractive packaging makes it more presentable when your loved ones receive or display it in their homes. And the joy continues when they open it, as Yang Yang pastries parallel the home-made versions in terms of quality and taste. Less sweet is the way to go!

Quality ingredients used:

The products are made with all natural ingredients, and no preservatives are included.